Questionnaire Results
After analysing the results from my questionnaire, I found that my target audience ranges from age 7 to 16, these being the viewers of similar existing products. According to my research, these viewers are predominantly female, however I shall include aspects to appeal to both sexes to ensure I gain the widest audience possible.
My results showed that my target audience prefer:
- The opening titles to be between 31 seconds and 1 minute long.
- Multiple main characters rather than just one being focused on.
- A mix of male and female main characters.
- To see character names and programme title in an opening sequence but find actor names and production team names unnecessary.
- Programs with an upbeat, catchy theme tune but male viewers are often put off by a typically girly theme tune and so abadoning lyrics may be best when trying to appeal to a wider audience.
- Programs that make good use of bright colours.
- Programs where the opening sequence introduces that main themes/characters involved.
- Programs where the characters are real, not cartoon.
Focus Group
The results from my questionnaire clearly showed my target audience and so my focus group only included children aged between 7 to 16, the majority of them female.
To further research into what makes a popular program, I showed my group the opening sequences that I previously analysed and asked for their responses.
Lizzie McGuire
The majority...
- didn't think actor names were necessary and would have preferred character names
- liked the program title appearing at the end
- didn’t think details of the production team were necessary in an opening sequence
- thought the colour scheme was slightly too simple and would have preferred a brighter mix
- liked the information appearing alongside characters for clarity
- liked that the main characters were a mix of male and female
- felt the opening sequence dragged on a little and suggested more action/different settings
Sleepover Club
The majority...
- liked the range of bright colours used
- liked the clear association between characters and their names
- thought the music used was really fun and upbeat but felt the lyrics would be offputting to boys
- liked the program title appearing at the end
- wanted some male main characters to create a better balance
- thought the length was perfect and summed up the program without being boring
The majority...
- liked that the characters were a mix of male and female
- liked the program title appearing at the end
- would prefer several main characters rather than ffocus being primarily on one
- liked the variety of bright colours used
- thought the length was slightly short and didn't explain the show very well
