Lizzie McGuire
Using the principal of thirds effectively, Lizzie has been placed in the centre between all four hotspots and therefore falls in the middle of the route of the eye, stating her as the main character. The viewer would follow the route of the eye, beginning with the title and cartoon Lizzie which they will recognise from the program, after capturing the audience's interest we read "4 Episodes From The Hit Disney Channel Series", this positive caption further persuades the buyer. The final point their eyes meet is the Disney DVD logo which confirms it's authenticity and is an image the buyer is familiar with and trusts, therefore finalising their decision to purchase the DVD.
The product appeals to it's younger, mostly female, target audience with bright colours and cartoon style flower motifs. The mode of address is fun and friendly, typical of the genre.The fonts used for the title are fun and rounded which suit the genre and are particularly appealing to the young female audience. The characters featured are attractive, young and happy; wearing brightly coloured clothing and engaging smiles. This makes the product instantly more aesthetically pleasing and therefore more likely to sell. The cartoon version of Lizzie makes the product better suited to children but together with real life characters creates a bridge between childhood and adulthood, advertising to young teenagers.
Sabrina the Teenage Witch
Sabrina is the main character of this series and this is clear from the composition of this DVD cover. She is placed between the four hotspots, in the centre, meaning she is the major focus due to the principal of thirds. By following the route of the eye, the viewer reads the title "Sabrina the Teenage Witch". The font has a hand written, diary feel which is typical of a teenage girl, especially with the star to dot the I. This title acts as the logo for the programme and therefore will be recognisable to potential buyers and gain their attention. As we continue along the route of the eye, we see Sabrina, Salem and the caption "Some girls lead a magical life."
The background shows a swirl of sparkling blue, suggesting a magical theme, rooting from Sabrina's finger. This is an important image and so has been placed on the left hand side which is dominant as opposed to the right which has been left blank as it is practically dead space. The mode of address is fun and friendly, typical of the genre. Sabrina is smiling, looking into the camera lens, giving direct eye contact with the buyer and therefore engaging them. She is happy, in bright lighting, attractive and in young, fun clothes which will appeal to the target audience.
Drake and Josh
Unlike magazine covers, DVD covers are much simpler as the buyer will generally already have watched the programme and therefore do not need persuading of it's quality. The route of the eye here touches every feature on the cover, starting with the Nickelodeon logo which acts as a stamp of quality and also as an advertisement for the channel. We then read the programme title logo which will be recognised from the television by regular viewers. "Suddenly Brothers" is then read which not only distinguishes the episodes but also the theme of the entire programme for new audience members. This information is followed by the large mid shot of two boys who we can now assume are Drake and Josh, their comedic pose reflecting the subtitle "Suddenly Brothers" and also suggesting the comedy genre. The pug uses suitable vocabulary such as "awesome" which will appeal to the target audience and fit in with popular culture of the time.
Excluding the logo, the text is all in capitals and the font used suggests a boisterous, energetic excitement. This is emphasised by the background which follows a similar graffiti theme which links in with teenage culture and mischevious fun which the show is based upon. The mode of address is fun and friendly, typical of the genre.
